BBA/Batch 2021-24/AY 2023-24/Sem V/Specialization Elective : Marketing Management

Introduction to Marketing Analytics

Catalogue Code: TM2113
Course Type: Generic Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 30
External Marks : 45
Total Marks: 75
Primary Orientation of the Course: Other
Course Code: 206210512

Fundamentals of Rural Marketing

Catalogue Code: T2468
Course Type: Generic Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 30
External Marks : 45
Total Marks: 75
Primary Orientation of the Course: Professional Ethics
Course Code: 206210511